The Executive Director of Idra Research & Consulting shares his experience with Epoka Students

January 25th, 2018

The Executive Director of Idra Research & Consulting shares his experience with Epoka  Students

The Executive Director of Idra Research & Consulting shares his experience with Epoka Students

Auron Pasha, cofounder and Executive Director of Idra Research & Consulting, was invited as a guest speaker in the open lecture “Marketing Research in Albania”. The purpose of the lecture was to provide the students with practical dimension of the field of market research so that they could match their theoretical knowledge with the practices pursued by professionals in this field.
 
The session started with a brief description on IDRA Company, the activity profile and the projects it has realized in the field of market research. Mr. Pasha first pointed at the importance of market research and professional standards applied by IDRA in this field. He then presented some of the successful projects that Idra has realized in time, focusing on details regarding the applied methodology and the way of data processing. In the second part of the lecture, the Research Expert answered different questions addressed by the students, who seemed very interested in the practical cases of market research.
 
At the end, Mr. Pasha mentioned about employment opportunities and showed the students the way they may follow for being hired by IDRA. Idra Research & Consulting has a long experience in the field of market research. It was established in 2001 and alongside Albania, it is active in several different countries of the region and beyond.