Dr. Vusal Gambarov made popular in the media Yllza Canajís master thesis

December 7th, 2017

Dr. Vusal Gambarov made popular in the media Yllza Canajís master thesis

Dr. Vusal Gambarov made popular in the media Yllza Canajís master thesis

One of the most prestigious and updated business magazines in Albania, that is Follow Business Albania, welcomed Dr. Gambarov’s Article entitled: “Just understand me; Story of non-complaining Albanian customers”. The marketing professor, emphasizes complaining behavior as vital feedback for the businesses which should consider the customer as a value co-creator, and complaints are part of this virtuous cycle only and only if the business responsiveness is high and immediate. Dr. Gambarov concludes that “businesses are like humans, they make mistakes, but it is important to have intentions to recover from them”.

The Business Department is thankful to its marketing professor Dr. Vusal Gambarov, and, at the same time, extends a deep appreciation to the work done by the alumni Ms. Yllza Canaj. 

For further details on the article, please follow here the link of the journal on pages 60-61.